TYPE FOR TYPE
Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term.
In Type for Type, readers will see some the the best custom typography work from around the world. These works will demonstrate the creative and commercial ingenuity typography has to offer. This book features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.
- Publisher: victionary, 2019
- Book Size: 255 x 190 mm
- Language: English